Considering my love for soccer and interest in renewable energy, this story about the 2014 World Cup caught my eye (and reinforced my decision to make the trip in two years). Using solar technology as the lynchpin, Brazil has set a goal of meeting minimum LEED sustainability standards in all 12 of their venues for the 2014 FIFA World Cup.
Professional athletics and renewable energy appear to be on a collision course for the greater good. Large solar and renewable energy companies are beginning to invest large amounts of money into athletic team sponsorships and advertising. On the other side, professional athletic clubs have seen the public relations benefits and money saving potential in adopting renewable energy and sustainable building.
This seemingly match made in heaven will benefit us all. Millions of people each year attend sporting events and watch on TV (people watch the Super Bowl just to see the ads). What better way to spread renewable energy technologies and sustainable living practices than through professional sports teams and large sporting venues.
Brazil will be taking sustainable building and renewable energy to a whole new level in 2014. The World Cup is already the largest sporting event in the world – according to FIFA.com over 3.2 billion people watched at least one minute of the 2010 World Cup – and now they aim to make it the most sustainable event yet. Of the twelve stadiums that plan to meet minimum LEED sustainable standards, 7 plan to integrate solar into the design. The highlight will be the Mane Garrincha (pictured above) in Brasilia – this venue will hopefully be the first football(soccer) stadium in the world to achieve LEED Platinum status, the highest level available. A 2.5 MW solar array installed on the tensioned canvas roof will help get it there. This system will cover more than 50% of the electricity needed during peak tournament times and will produce more than enough during normal operation, allowing the stadium to feed the excess into the grid.
Other highlights of stadium construction in Brazil include: the Maracanã in Rio, the host of the final, which will feature a ring of solar panels in the roof, the Mineirão in Belo Horizonte will have around 1.5 MWp of solar installed on its roof, and the Pernambuco Arena in Recife will install solar heating to supply the hot water in changing rooms, restrooms, and restaurants.
One of the largest drivers of renewable energy at the World Cup and sport in general is Yingli Solar. “In 2010, Yingli Solar became the first renewable energy company to sponsor the FIFA World Cup.” (FIFA.com) As a result of this partnership, Yingli agreed to install PV Solar technology at 20 Football for Hope centers developed in Africa during the 2010 World Cup. Yingli has also partnered with some other very prominent sporting organizations in order to spread “green” awareness and build their brand. They are currently the official sponsors of the 2014 World Cup, the United States Men’s, Women’s, and Youth Soccer Teams, FC Bayern Munich Soccer, and the New York Jets. Yingli provided the Jets with more than 3000 solar panels for an installation on their practice facility. The 690 kWp system is the largest installation at an NFL team headquarters.
These are just a few examples of professional athletics “going green” and the trend seems to be catching on around the country (and world). However, considering that nearly half of the Earth’s population will see some of the World Cup, the fact that Brazil has committed to renewable energy will have a great impact on how the people of the world view sustainability. Read more here about Brazil’s efforts to adopt PV solar technology by 2014.